Noob Shaman Question

[Wrathis]

So my friend is starting up an Ogre Shaman and I want to help gear him out. I have roughly 12k in plat right now but could maybe get 20ish if I liquidated a few items.

I wanted to see what would be some "must have items" for him. I've been doing a little research and I think the PWC will be a must but after that I don't really know what to do.

Chances are he'll be soloing for a while and if not he'll be duoing/trioing with a necro/enchanter. If you could give any tips on some good items or stats I should focus on that would be great.

Oh yeah, ill probably get him the plat fire rings as well.