Roleplay Guild Ideas, How to Make it Work?

[ukaking]

We have thousands of veterans in this game. This is a roleplay MMO. It seems that at lower levels with my Iksar, I have no trouble what so ever getting someone to fall into a small amount of RP in our conversations, just to change things up. But as we level we get stuck in that, Where is my loot and when are we raiding mode. We can still do that, but why can't it be a bit more meaningful? Need that certain piece of armor from Hate? Why not just say, "Guild Trainer X has sent me to the realm of Hate in search of piece X."
Just looking for ideas to give a change of pace. How can it work? How can a RP guild make sense?
Should it be all Dark Race? All lights? If it is popular enough, would there be two guilds that could set up PvP events with one another?
Why is it we enjoy the simple aspects of the game at lower levels, then forget them as we grow?
Some of my best memories of EQ were funny banter and RPs in groups just to pass the grind time.
Maybe some with open minds here and come together and make this make sense?
What ideas would you use to make this work?