i think health is a foreign subject to most average people. just because i use keywords like organs or something that sounds familiar to someone it does not mean they really know what i am talking about.
the pictures may not work for the ignorant which may be the majority of the smokers but if a kid finds a pack laying around and is honestly unsure about what they are evaluating and see the picture it may help them. which is what i think the intended effect is. majority of adults are going to kill themselves with bad choices one way or another but its the youth who have the most to gain or lose.
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