What do most people do after you have leveled up?

[warioman91]

I'm asking this out of "I haven't played EQ, and would like to know: ...."

This may seem like a rather broad or general question, but what do players do in EQ regarding what most in other mmos would call end game?

There's more gear grinding I suppose with Raids? But is the only purpose of that to simply have better slotted items? (How long can the grind of content sustain a player?)

Do people usually just want to roll new toons and have fun leveling again?

Is PVP even a thing(on the PVE server)?

I'm just sort of wondering what keeps everyone around and playing?