I'm going to sum up the pvp issue for you all now.
EQ is 14 years old. Pvpers like pvp, and carebears like PVE. No ruleset involving pvp will make the majority of carebears reroll. The only way to increase population is to take it upon yourself to advertise the server. FFA for pvpers is fine, teams would be stupid as everyone would just reroll to the winning team and turn into carebears. Make friends on FFA if you want to group. One guild at the top that can't be taken down? So contest the spawns, form your own group and farm what they don't have time for, join them, or do something else.
tldr: Nothing will fix red99 unless you convince your friends and grandma to roll bards so we can all just afk mez each other and LARP.
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