Seems like you have two options to keep people playing your game
1. Put them on a treadmill. You’re gonna need to use borrowed/temporary power systems or else you get mudflation like in wow or live EQ where chars went from having 4k health and doing 500 damage to having 100k health and doing 5,000,000 damage. So use a temporary power system that becomes useless next expansion to incentivize players to buy the next expansion
2. Make player driven content like pvp, in game politics. The problem here is that a decent amount of players especially gamers have shit personalities and so the type of content they will produce is not appealing to the player masses. And when players quit, you lose your content
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