When did Everquest start to really decline in quality of experience?

[Khikik]

For me it was after Planes of power, because nothing was on "theme" aka all the lore after that just seemed to be come out of nowhere "just because"

Luclin was sort of weird expansion, but it had some lore tie ins with the Iksar and Ssra

And then Planes of power really doubled down on the whole everquest pantheon. I feel they did a very good job making each planar zone bring back the magic of zones like Plane of fear / hate etc. Seems to me after PoP they pretty much just gave up on the lore and story of the world and just started introducing new characters "just because"