WoW had huge numbers because of the Blizzard brand name; and they practically gave the game away in China (which was a huge Blizzard follower to begin with). WoW is also anime-cartoony which appeals to Asians as well. So now Blizzard can claim they have millions of customers because of the millions of Chinese players who pay 3 cents per month....Then Blizzard advertises EVERYWHERE about how they have millions of players. Others wonder "hey what is the game that millions of players are playing"... Viral marketing FTW.
WoW's success has FAR MORE to do with marketing than it does with game play. SOE are absolute retards/failures when it comes to marketing and leveraging intellectual property.
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06-20-2012, 03:05 PM
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