Yeah, it would definitely be a niche thing today. But I think a talented efficient team could pull it off and have it still be profitable even with a niche number of subs, and yeah I'd play the hell out of it too.
I played EQ2 from launch through the first expansion and I just never really felt invested in my character, even though for the time the graphics were fairly impressive. It was cause of the gameplay changes they made compared to EQ1. It was pretty fun in it's own right but after burning through 1-50 and getting my prismatic on my shaman I had no interest in continuing and went back to playing EQ1 lol.
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