With batphones, especially if you utilize Twitter, you can set notifications to not occur during the night (or any time period of your choosing) Then you don't have to hear them at night! Me, I just sleep through them anyway.
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Realistically there are people all over the world playing, so there "prime time" doesn't work for some players. I don't know what we would do without our contingent of baguettes and whatever Aikons is, and prefer knowing that all of our players are on equal footing when it comes to choosing to respond or not.