I'll give an example. I personally do not have a ton of time to play, let alone sitting in EC trying to sell mediocre_loot_003 in EC. If I am trying to sell an item, I almost always sell it well below market price so that people will buy it quicker. For example, I often hunted in the paw while leveling up and camped Gnoll Hide Tome. I knew that if I was really patient, I could probably sell it for 2k or something like that. However, I sold it for 800pp because I didn't have the time to wait for someone willing to pay 2k for it. So the guy who bought it could have bought it for 800pp and then turned around and sold it for the 2k a few days later. They would have made over 100% profit on it.
I've done the same thing in RL. When I got a flatscreen TV, I put my old TV (which worked perfectly, it was just 10 years old) up on craig's list for $50. I probably could have gotten 3x that but I didn't want my old TV sitting in the corner of my apartment doing nothing but taking up space.
I probably sell myself short all the time, but I prefer selling item_X sooner rather than later.
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