The game client will only connect to the EQEmu server list if it has the "patchme" parameter passed to it at runtime, which can only be configured through a shortcut or a batch file - eqgame.exe is the client executable itself, which is why it lets you configure compatibility settings and such, while Launch Titanium is a batch file that runs eqgame.exe with the "patchme" parameter.
Right-click eqgame.exe to create a new shortcut and call it whatever you want, and then configure it as such:
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Also, make sure you do not have EQ installed in Program Files.