Rift: The Planes of Telara

[Devil]

"New" material isn't necessarily the best route. You can take a look at plenty of games that have failed terribly in terms of playerbase/monetary gain standpoints when they have tried to reinvent the wheel with MMOs. At least respect the fact that some developers understand "if it works don't fix it," there were plenty of games that came out that had good ideas or certain ambitious elements to their game, but overall they weren't enough to keep the game afloat. If they can take some of these ideas, as well as reuse some of the ones we have already seen work in games like WoW, good for them. They can give you a different, yet familiar gameplay experience. Some people are just tired of WoW because it's WoW, hell I might even play WoW again if it was the same game UI/set up in a different world/setting. A change of scenery is nice. Different classes are nice. Some gameplay changes are great, you just have to know where to draw the line of ambitious MMO development vs. too over the top for most of the MMO population. They are used to games like WoW, that's what is familiar to them, and in many cases thats the kind of game they want to see. I'm not talking about a straight up clone either, obviously. Rift is a LOT different than WoW, but you can see where they used some of the same UI ideas, stylistic ideas, gameplay mechanics, but it's in no way a WoW clone or a clone of any other game.