Anyone remember that EQ custom server Sony released?

[MATPHAT]

Back in the day I remember Sony was offering a "Special" server that was something like $99 a month and was supposed to offer a "High-End" experience. It touted custom GM events, special loot drops tailored to the players, different raid events, etc...
I was always curious about it, but of course was not about to spend that kind of cash. I can't find a single mention of it on the net, nor do I remember the name the server had.

Anyone else remember this, or know anything about it?


Thanks!