Just thought I'd leave this here:
http://smedsblog.com/
I feel like this is the direction EQ Next and most of the other MMO's coming out in the future really need to go. Eve has such a sustainable formula, but without the PC's the game world really feels lifeless. If they can somehow make the NPC's also feel like they have a true purpose in the world we might be looking at some pretty crazy stuff coming up in the next year or two.
The idea that you have a guild your character belongs to, like a merchant guild or a guild like the Merchants of Qeynos guild we have on this server that patrols a path and keeps the road safe for caravans... the idea that you could have an entirely separate guild that is built around taking those caravans from the previous guild... just imagine the implications and the player decisions.
Really looking forward to the future of MMO's.