Selling Loot Rights ? e.g. Quillmane

[Findel]

Hey all,
I happened to be in South Karana yesterday when Quillmane went down and the Loot Rights got sold - 9K wow !

If I ever get lucky with Quillmane I'd probably just sell the cloak (can already levitate), but I'm curious how it works ?

Do I take the coin, then invite buyer to group; or wait for loot timer? How ?

Seems like it could go wrong ? Risk of ripoff ? What if greedy others hang around clicking ?