Deepfakes

[Basanos]

Check this out: https://collider.com/bruce-willis-se...firm-deepcake/

Actor Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm

I would love to see the contract he signed with this company. I have so many questions that this little article does not answer.

Is there a certain time period during which they can use his likeness? How long is it? Is it indefinite? Do certain time periods change the payment he presumably gets?
What happens after the real man passes away, someday?
Do any royalties go to his extended family?
Can this company sell the rights to his likeness, and if so, are there parameters for the new buyer to abide by?
Can the rights to his likeness be rescinded by his ancestors?

It's a weird concept. Maybe I'm just bored.