How do you pronounce .gif?

[r00t]

The creators of the format pronounced GIF as "Jif" with a soft "G" /ˈdʒɪf/ as in "gin". An alternative pronunciation with a hard "G" /ˈɡɪf/ as in "graphics", reflecting the expanded acronym, is in widespread usage.[5] Both pronunciations are acknowledged by the Oxford English Dictionary,[6] the American Heritage Dictionary,[7] and the Merriam-Webster's Collegiate Dictionary.[8]

[Heebo]

Peanut butter

[r00t]

Peanut butter

According to Steve Wilhite, the creator of the GIF format, the intended pronunciation deliberately echoes the American peanut butter brand, Jif, and CompuServe employees would often say "Choosy developers choose GIF", spoofing this brand's television commercials.[9] As of 2013, Wilhite remains annoyed that there is debate over the pronunciation.[5][10]

[Shannacore]

Hard G

[r00t]

definitely gerund not garand

[Reiker000]

I pronounce it jif because I'm not an idiot.

[Glitch]

Team Hard-G

[senna]

Hard g is for trailer trash

[Tiggles]

Team Hard-G

[r00t]

tiggles first person to vote properly, the wrong way

this poll's worse than reapin's

[Ephi]

The creators were wrong. Fuck them.

[r00t]

you say tomato I say tomato

[Loli Pops]

GIF

[Shannacore]

The creators were wrong. Fuck them.

[Uteunayr]

The response wording here is horrendous. Hard G is the right way, the creators didn't know what they hell they were talking about.

This poll needs to be restarted with "Peanut Butter" or "Moving Picture Without Sound". That should set it straight.