I envision an open-world setting with NPCs that change with the playerbase, sort of like Guild Wars 2 did with the dynamic event system.
When players camp the shit out of the frogloks in Guk, they adapt and move to another nearby location. When a big raid boss is taken down, his underlings flee the dungeon briefly and infiltrate nearby areas.
Stuff like that keeps the world instance free, but at the same time allows for dynamic content that breaks up the monotony and forces players to adapt, rather than sitting in a tunnel for 2 months.
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