Because they didn't want to have to deal with the issues of balance, entitlement, and fairness. That was the main thing. SoE was all about their bottom line, Guides were a leftover program from Verant, and SoE turned them from members of the support staff into stage-hand extras not long after they got control. That was when I stepped down.
I didn't like being forbidden to help people. It got to where I could do more to help folks on my play character than I could on my Guide. So I deleted my guide character when I left the program and recreated the character as a regular play character on my play account, as a little "fuck you" to SoE.
^ The shapeshifting. I actually got reprimanded for using /become and helping folks have fun to neutralize a camp dispute at the fabled-whoever-it-was that dropped the Jboots. But I digress...
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