Popular franchises have all taken a dive I'd argue.
Star Trek, The Matrix, LOTR(O), Warcraft (while successful, the lore has been generally bent/twisted/ruined)...probably a half dozen others, D&D online?
Stat Trek is a special one though, people pay way over the odds for anything Star Trek related - DVD/Blu-ray boxset prices are just the tip of the iceberg, some signed photos go into the $1000s. What's another $100 to people like that? All because its Star Trek. I find that sad and amusing.
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