Curiosity. Or to find out if the latency they're experiencing is a problem or if it's just due to the geographical distance between them and the server.
In what way would knowing the physical location of a server assist in 'messing' with it? It's online and has an IP address. That's all you need to know if you want to DDoS.
It's not like the server is sitting in a shack on Rogean's back yard. It's in a Colocation data center with 24/7 security, video monitoring, and support. You're not going to be able social engineer your way in and pull the hard drive out.
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