I quit because I was tired of leveling up again. I enjoyed the end-game and at one point was in one of the top 25 guilds in the world. We killed AQ40 and Naxx before just about anyone. all I wanted was for all of my characters to be max level and then my enjoyment of gearing them out began. Instead, they kept increasing level caps with new content. I didn't have the time to keep leveling all of my characters.
I started with like 6 level 60s, then only had 3 level 70s, now only 2 level 80s, and will certainly only have 1 of whatever the next cap is, if I even play. But I didn't want 1 geared lvl 80.... i wanted every character at max level and great gear
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Also, battlegrounds got boring. Still doing AV 4 years later is annoying. Need more WSG-like options.