I'm new to the server by less than a week. I have brought along my cousin and (if they ever respond to my IP petition) my brother. I played Sullon Zek pre-WoW, and also had several level 60s on TZ/VZ emu server.
A prime example of what kills a growing server happened last night. My brother just got level 6 on his naked ass character and two level 8 twinks gank him in town (right outside the bank) take his complete savings of 12 platinum. My cousin inquired about it to them and got some BS troll response like it was RZ live in 2001 or something.
I understand this is red, but its the kind of thing that makes you rethink if you actually want to play the server. If you are level 20ish and lose a bit of platinum, its not going to make anyone quit a server they already invested that much time in. But if you are the kind of douche that bank ganks scratch level 5s 2v1, don't be surprised when you flow of new players is a bit stemmed.
Another thing that kills server population is one guild servers. SZ died eventually (along with RZ) because one guild controlled all raid content and people got sick of having nothing effective to do against people with 250% of their stats. Unfortunately there its not easy to solve this. As bluebie as it sounds, top guilds might want to let opposing guilds do some content until they can actually challenge them.
Also this exp on death thing is an easy fix. Just lower the amount of exp you lose. Losing some is good an all, but not the same as a PvE death.
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