If RMT were being punished at a significant rate, Platlord's business would suffer too much to continue. Even 1 in 10 transactions being caught would be enough to eat away at profit margins.
I don't care to speculate about why RMT continues and/or who's participating, but it's pretty clear that it's not being effectively combated given the fact that Platlord's business has been stable for this long.
You can't stop RMT entirely. When people want to quit, they have nothing to lose. Even 80% enforcement wouldn't stop RMT attempts from quitting players. But it would knock people like Platlord out of the game and make RMT less accessible to the general public. You'd pretty much have to know the seller to risk real money on a transaction that is even moderately likely to be caught and penalized.
IMO dedicating a single GM to combing through logs and investigating RMT might be a good idea, if anyone was interested. And if it's a priority of the staff. At the end of the day, there's a reason people are still fighting tooth and nail for pixels after accumulating the best gear in game, and it's not because they love stockpiling plat.
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