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"This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney's unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value," Disney CEO Robert Iger said in a statement.
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This is ominous language, it reeks of business suits and MBA's-- the commoditization of creativity as a product. This is the same process that takes intellectual property like World of Warcraft, bends it over, and rapes it repeatedly until it turns into Mists of Pandaria. It's the process that stretches the exact same Call of Duty experience over ten different installments, and it's the kind of thinking responsible for publishers pathologically pushing out games before they are ready.