I prefer a decentralized, free-association of roleplayers with no requirement for alignment, OOC, or specific roleplaying style.
The guild could be represented as a kind of Federation or Council, with everybody guilded regardless of alignment. Characters would then be divided into subgroups based on their alignment, or even their chosen style of roleplay. (For example Good, Evil, Neutral, or even 'Tunare', 'Iksar', 'Elf', 'Antonican' if you really want to split hairs). Guild leadership would be shared among representatives, one from each subgroup.
If a good wants to group with an evil, that's fine-- you're a member of the same organization, and your representative has an equal 1/3 say in the goals and policy of the guild. At the same time, nobody is forcing you to group outside of your alignment, but you still share the same tag and guildchat.
For the sake of explanation let's say the guild is called 'The Crescent Covenant" or crescent council, or something that represents the union and duality of light and dark (A crescent being the moon in shadow). The concept of eclipse works too. Anyway, let's say the good side is doing its own thing but one day it wants to raid the Plane of Sky, but it needs help. The good representative goes to the council and proposes a joint-raid kind of thing. Neutral council member/representative/co-leader thinks that sounds swell, and says the non-aligned want to attend. Evil can decide whether that particular raid or event fits their worldview, and attend if they'd like.
It's up to the guild how you'd want to interpret that participation-- cooperation for the greater good? A duty to serve the will of the council when it is required? Quid pro quo? The important idea is that everybody is under the same tag, in the same guildchat, but still with some degree of insulation. Want to do a good-only event? Go for it. Want to arrange some kind of combat between good and evil? Still works.
Just some ideas
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