I tend to think keeping the current boosted exp is the best baseline, for both fun and population, because the "reducing lifetime of the available content" argument isn't as applicable here due to PvP already slowing down PvE consumption, and PvP itself isn't typical PvE content that gets linearly consumed.
Also, hotzones seem to be the best additional option for boosting activity (be it pve grouping and/or pvp), and doesn't clash with some people's feelings as harshly as the YT/LB things do.
The biggest thing about hotzones I would say is, while some people mentioned not wanting too many at a time as to not spread people out too much, for each level bracket (low/mid/high or whatever) there should be 2 at the same time. One in kunark and one in the old world, or such, for some of the excessive travel reasons previous posters mentioned in some cases.
And if they are rotating (possibly among specific zones for each bracket like people mentioned, not too many giant outdoor zones like karanas), then some days they would be a place you want/usually level in, other days they might be that more unused kerra/kedge type that might bring new people to experience them (or not, that's ok too). I think that variety would be good initially to see how it goes. Some give, some take, one wouldn't necessarily expect or want to be in a hotzone every single day.
Maybe a 50% hotzone boost is too high if we keep the current bonus, but something in the 20-50% range I suppose (additive I would also guess, not multiplicative). And if there was one in a lvl50+ zone maybe it should be less of a mod than lower level zones or such. Just throwing some things out there.
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