Its direct benefit to you only if you use the item, until then its potential, just like the sale of the MQ. For instance, there was a warrior who received a hand of maestro for his epic over anyone else at the Maestro kill (who is still fairly contested on this server because of the epic piece). The player then sold the warrior and the new owner, figuring he wouldn't complete his epic, sold the hand MQ. That "direct benefit" you speak of could have happened on this warrior account, but instead the player decided to get "direct benefit" out of MQ-ing something usable for him.
NBG all you want, when you realize you've been played you'll cover your own ass the next time. Most players on the server have been burned, so they don't do NBG to help keep themselves from being burned again.
If you are going to claim need on an item, then find 5 people willing to let you claim need, friends or guildees tend to fit this bill the most.
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