[heartbrand]

Eq reached its highest sub number during pop. Eq "failed" for a variety of reasons and it indeed happened with the release of gates of discord. PoP had already alienated many of the casual players with multiple locked zones, raid only zoned, increasing grind, etc, and gates compounded this 10x by having almost no casual doable content. How many non raiders were able to break into kodtaz in the first couple of months? It was a complete raider only expansion that offered nothing for casuals whereas meanwhile world of Warcraft was released that catered to these very same people.