The answer for me will always be community. WoW has no community outside of their horrid message board. If you do something outrageously dick-ish at low levels, no one will ever care, come max level. An damn near no one knows anyone else, because of all the soloing going on.
I remember people on my original EQ server being virtually blackballed for life for training, ninja looting, etc. And damn near everyone knew everyone else of their appropriate level range, for the most part. WoW just seem so shallow in comparison.
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