[heartbrand]

Pretty simple what needs to happen here. 200% exp which will decrease the untwinked, un-PLed grind from eight days + to maybe five days played. Hot zones to funnel the PVP into certain zones, (and to the response that why do you need hot zone exp on top of regular exp, invariably you'll prolly end up getting less exp in a hot zone then a regular zone because you'll be so busy PVPing in the hot zone, see red69 for proof of this). This one change will bring the casuals back who just didn't see enough progress on that treadmill and simply got off.

Change resists back to classic, and if you won't change DPS spells at least change mez/stuns. This may bring back some PVPers and encourage the fun PVP we remember, not lock and load PVP we see today.

Yellow Text / Leaderboard, something to satisfy the PVPers with and bring them back, a reason for the people who already did what they want on the PVE side to go PVP. Not everyone wants to go write the Illiad on the forums and photoshop to proclaim their victories. This will bring back some PVPers.