People love to fill up bars, get new skills and get cool stuff for their toons. Its a huge part of what EQ has always been about, and will be an enormous incentive for the hundreds of players who've completely farmed out the existing content.
Not everyone wants to do guild v guild wars, or has time to dedicate to nightly raids. For the rest of the people looking for casual pvp and pve, new content will be a greatly appreciated.
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