I think it's also a psychological thing as well as "cool content" based. For many of us, EQ was our first serious MMO (I'd played Dragon Gate and UO, but neither for longer than a few weeks). So likewise, Kunark's release was the first time most of us had ever had our virtual world expand. And it was intoxicating, to suddenly go from the now mundane world of classic EQ to suddenly having this gigantic new place to explore. Nowadays, new content just feels like the next step in the grind. But back then, I honestly wasn't even expecting an expansion pack.
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