[heartbrand]

Just to expand upon my point, gearing up in PVE used to be fun because you needed the gear to be able to tackle the next tier and the next higher mob, etc., etc., however, classic is so gimped due to charmed mobs and pets gear really is meaningless. You're grinding gear that ultimately makes no real tangible difference (outside a couple of weapons and what not), shouldn't come as a surprise that there's going to be burn out.

Only real "fix" in my opinion is to encourage PVP through things like a leaderboard, yellow text, global ooc, etc, potentially some sort of item loot with restrictions, anything to make this server something other than another PVE server.