There isn't enough incentive to actually PvP on this PvP server. A higher population would help but, ultimately, most people would rather spend their time in PvE until level 50 and then start with the PvP. There needs to be greater reward for actually killing players. A ranking board is necessary, to start with. I really wanted a Good-Neutral-Evil PvP server as well, there are a lot of interesting dynamics it could bring to the game, but unfortunately that's not what this server is.
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