$10 a month didn't last long. I remember them talking about market research with what users felt was a fair monthly price and it was overwhelmingly $10. A couple years later it was up to $13 and a couple years later $15.
What happened to people? I remember the entire MMO player base ready to march with torches and pitchforks if a company even suggested micro transactions or selling items in early 2000.
Now it's like no one gives a shit.
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