I don't think it's ultra-offensive, but I also don't think it matters. The fact is that the word "Holocaust" is generally associated with "The Holocaust" of Jews during WWII, and there's simply no reason to bring that into a game. It doesn't matter if that was the intent or if that is a justified association.
I've seen character surnames like "Manboobs" get changed on a whim. So what's the point in defending a guild named Holocaust when 50+ people have voted in a poll that it offends them? People are bothered by it, just change it. Annihilation, extermination, massacre -- they all mean roughly the same thing and don't offend anyone. Switch it and move on.
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