Launch on the 4th, definitely. This is the internet, you don't need 3 weeks to hype the launch. People will be ready to go in 24 hours. Announce tomorrow and you're giving 3 days warning which is plenty of time. Lets do it!
People are just uninterested in a beta that is nearly ready to go. There is no point in working on and having pride in a character that's going to be deleted in a couple weeks on a server that has a population of 36.
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