Main problem with recruit a friend is that EQ is initially kind of unpleasant for people who don't play it with nostalgia/play other MMO's. I have tried to get a few friends involved, who are avid gamers otherwise, who didn't even bother playing once they saw the graphics/difficulty.
Actually, that's probably the main problem with ANY kind of promotion. Without having done any research I dare say the vast majority of people here actually played classic EQ (or at least one of its earlier, pre-game ruining expansions). I'd be interested to see what the ratio of old players to EQ virgins is. That aside, my point is that completely new players are going to be difficult to attract, so you're really only promoting to a niche group of old players.
Not that I'm criticising, I'm all for more players.
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