Item loot is totally a novelty factor.  It's cool and it may even bring population up for a little while, but it's not sustainable like other's have said.  I'm pretty sure that's why Rallos Zek ALWAYS had a lower population than the other pvp servers.  It's not that it wasn't fun or cool to loot somebody's corpse, but over time I don't think a lot of players want that dynamic. 
		
		
		
		
		
		
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