People don't want to play on a custom server.
This should be like the first bullet point established before one line of code is even written, but it seems to baffle lots of people anyway.
WHY ISN'T THE SMALL AUDIENCE OF PLAYERS WHO SEARCHED FOR CLASSIC EMULATED EVERQUEST INTERESTED IN MY CUSTOM HARDCORE EZEXP BOX?
It doesn't matter if it's well done. There has to be demand for what you've created.
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