One point Sirks made that I think needs to be repeated
Quote:
Punishment – just make it count. Over on VZTZ we did lots of suspensions and we did a lot of bans. Suspensions and Bans didn’t matter because on VZTZ all u needed was a new IP address and u could level a new account to 60 in a week.
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This.
On VZTZ the punishments were rarely severe (maybe due to fear of losing population). The "bans" were really just suspensions, and everybody knew it.
When staff tried to change this and take a hard stance, it wasn't possible because players already held us to that standard.
Moral of the (cool) story? Keep the pimp hand strong from the start, so this does not happen. Training is a very hard thing to police, as has been discussed already, but the second you find someone who is unquestionably blatantly doing it: ban him, nuke his characters, ban his IP - everything. Set the tone early.