They talked about it in the weekly Q&As on youtube that they did man, they were very open about it. Don't ask me to watch litreally 50s of hours of Q&As with them to find it.
But just rest assured
between 3 months they went from 0 to 30k subs, a discord with 25k active users (actively posting 24 hrs a day) and said that those numbers matched the server traffic.
At any given time you could be in the bazaar and there were over 1000 people not AFK distributed among 20 instances.
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