I tend to look at EXP gains on an hourly basis. I find it to be a good equalizer that accounts for differences in mob cons, kill times, spawn rates, number of mobs, and just overall effeciency. Its anecdotle evidence but at the end of the day it boils down to the root of how much time invested vs. what is the outcome.
Also simplifies your life from worrying about ZEM, mob kill counts or exp numbers, etc. Keep it simple.
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