Quote:
Originally Posted by briefs
[You must be logged in to view images. Log in or Register.]
Not only music, but creativity in movies. Everything seems to be a re-release or a remake, or a marvel movie (not a diss I like them).
|
Nostalgia is a powerful, effective, marketing tactic. A new concept runs the risk of having no fans, and therefore no turnout. An established IP has a built in fan base. Some of those fans are die hard enough to go watch whatever slop remake was just made
In Greek, "nostalgia" translates to "the pain from an old wound," meaning the word captures the bittersweet feeling of longing for the past, often accompanied by a sense of ache or sadness associated with memories of a time gone by
- It’s that ache to have those experiences again that makes nostalgia so powerful a marketing draw