EQ PvP doesn't work if the entire server is composed of hardcore PVPers. You need a ruleset that incentivizes PvE-focused players to also play there. XP bonus is one good way to do that. Firiona Vie style loot where all items are droppable is another. But you need to have enough "normal" players around so that the no-life sociopaths don't take over the server from the start and drive everyone else away.
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