WoW had a website that did this. It was an addon that just simply went through the game and did /who all 1-9 , 10-19, etc and recorded the information.
It's been so long, but if I remember correctly you couldn't go /anon in WoW, so when you had a few hundred people on a server doing this at all different times you were able to get a pretty solid count of what was on your server. Was useful information.
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Krone - Troll Warrior
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