As a newish player, I can safely say that the things people are bitching about here are not what keep "new" players away. The real answer is that they either don't know about it, or there are simply better games out there. I don't know why anyone would really have much desire to play this game unless they did on Live or have a friend that did on live and convinced them to join up.
That covers the "new" part. What you are really talking about is what drives away "returning" players. The nostalgia wears off pretty quick and you are left remembering what a time sink this game is. That's pretty much it. Couple that with mostly empty zones for leveling and you are left with a game that just doesn't measure up to all of the other options out there.
I really enjoy P99 for what it is. A trip down nostalgia lane for those of us who lived and breathed this game for years of our lives. Outside of that, quit trying to make it into something it isn't. I think they have done a great job capturing their niche. Know your market, and they do.
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