Say you want to sell a certain item for $10 and with the auction house, you sell it and earn your money. BUT blizzard is probably going to keep a percentage of that money so the $10 you sold the item for, your really getting like 8 or 9. Blizzard is one of the most money hungry video game companies I've ever seen. Well at least that's my theory on it but I doubt that they don't plan on making a profit out of this.
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